CONVERSE

The collision between music, creativity, and self-expression. Converse chuck 70 becomes more than a shoe it becomes a creative canvas for artists, musicians, and makers who turn rhythm, style, and individuality into their own language.

Person balancing on a walking cane while holding a metal bucket, outdoors against a cloudy sky.
A young man wearing a patterned bucket hat, black t-shirt, yellow pants, and Nike sneakers with black and white patterns, holding a weathered metal bucket, walking outdoors near a construction site with a metal pipe and a white wall in the background.
A young man in a black t-shirt, yellow pants, and a patterned cap performing a one-handed handstand in an indoor space with a plain wall and a car in the background.
Young man performing a split jump on a pile of tires outdoors, wearing a bucket hat, black t-shirt, yellow pants, and sneakers, next to a weathered wall.

NIKE AIRMAX DAY

Street Fashion, Music & Creation
Built around the energy of the streets, where fashion, music, and creativity move together. Air Max Day becomes a moment of expression celebrating style, movement, and the bold voices shaping urban culture.

Group of four young adults posing on a city street at night with tall buildings in the background, dressed in athletic streetwear and sneakers.
Four young individuals in casual and athletic clothing posing on sand dunes under a clear sky, with one person sitting and two standing, and another crouching.
Close-up of people standing on a brick sidewalk at night, showing sneakers and part of their clothing, with city lights in the background.
A man wearing sunglasses and a white graphic t-shirt standing outdoors against a clear sky with the moon visible in the background.
Four young adults posing in an underpass, dressed in sporty casual clothing and sneakers.

DK x ASICS

Music, Art, Dance & “Sound Mind, Sound Body”
Inspired by ASICS’ philosophy of “Sound Mind, Sound Body,” this campaign explores the balance between movement, music, and mental wellbeing. Through dance and rhythm, the shoe becomes a symbol of focus, freedom, and inner energy.

A woman sitting on a wooden staircase, looking up at a camera, with a large futuristic sneaker in the foreground.
A woman dancing on a rooftop with a city skyline, including the Burj Khalifa, in the background.
A man with a bald head, sunglasses, a white shirt, black pants, and white sneakers crouches on a rooftop with a city skyline, including the Empire State Building, in the background. The image has blue graphic elements overlaid.
A man with sunglasses and a white t-shirt stands with arms outstretched on a rooftop basketball court with a blue graphic design and a white logo in the center. Tall buildings are visible in the background.
A woman standing on a rooftop with a cityscape background, flanked by two blurred women walking past her, with a blue Nike DC 8-16 logo on the ground.

DATE CAMPAING SHALWA

Agriculture & Emirati Culture
Rooted in the heritage of the Emirates, this campaign celebrates dates as a symbol of agriculture, generosity, and cultural identity. Shalwa highlights the journey from palm tree to table, honoring the land, the harvest, and the traditions behind every date.

An elderly person with dark skin and jewelry, wearing a black head covering, is holding a yellow cold drink cup with Arabic writing on it. The person's face is blurred, and their hand and fingers are adorned with multiple rings and gold bangles. The person is sipping the drink through a straw.
A man holding a wooden crate filled with yellow fruit and a woven basket with more of the same fruit, standing outdoors in what appears to be a farm or garden.
A man wearing a headscarf and a cream-colored shirt harvesting dates from a date palm tree, with a woven basket hanging from his arm, in a sunny outdoor setting with green palm leaves in the background.
Person carrying a woven basket with yellow fruit, walking outdoors near a palm tree, wearing beige and khaki clothing.
A person harvesting dates from a date palm tree, wearing a beige shirt, headscarf, and carrying a woven basket, with bunches of yellow dates hanging from the tree.

SHALWA X CHEF FAISAL

Emirati Culinary Culture

The richness of Emirati culinary heritage through the vision of Chef Faysal. This campaign brings traditional flavors into a contemporary light, promoting local culture, authentic ingredients, and the stories behind Emirati cuisine.

SHALWA X CHEF ASAYAL

Khaliji Roots & True Creation
Driven by Khaliji roots, creativity, and cultural pride. Through Chef Asayal’s perspective, Shalwa becomes a platform for true creation blending heritage, flavor, and modern expression into a deeply regional story.

TREATS

Elevated Joyful Desserts
A joyful dessert concept created to elevate sweet moments through playful creativity and refined presentation. Treats transforms desserts into an experience colorful, generous, and emotionally driven, where every bite feels like a celebration.

A young boy dressed as a chef in a white coat and a blue chef hat, tasting treats at a display in a kitchen with boxes labeled 'treats' in the background.
Two chefs in blue and white uniforms decorating cakes in a modern kitchen with white brick walls and blue cabinets. Several blue boxes labeled "TREATS" with cakes and desserts inside are on the table.
A hotel bellhop in a blue uniform is pushing a luggage cart filled with white boxes labeled 'Treats', with a blue ribbon on top, against a dark blue backdrop with the word 'Treats' in Arabic and English, and logos of PUBLIC, somewhere, PARKER'S SALT, and INDEPENDENT.
A person dressed in a blue suit and sunglasses carrying a tray of canned goods through a doorway.
Close-up of Blue boxes containing frozen desserts topped with fruits like mango and peach, with someone using tongs to select a portion.